People have a love-hate relationship with technology. By this I mean, people love each new advancement but hate how fast their world is changing. Technology is constantly changing and emerging, and sometimes it takes way too much effort to keep up with such a moving target. Having said that, no matter how much effort, hard work or time it requires, we always have to keep up with technology because only this can add value to our business.
With no second thoughts, we all will admit that technology has had many positive impacts on our professional as well as personal lives. Our digital workplace has also tremendously increased. Innovation and evolution in technology are clearly visible. Starting from a simple file sharing to anything that was a dream earlier, is now possible and as a result, we have a streamlined workflow and our accelerated processes to complete any task.
In this race of technological evolution, there arises a question of privacy and security. Knowingly or unknowingly our entire life is now online. Our entire life history is digitally accessible by anyone in just a few clicks and by filling some simple details. Phishing, viruses, and hacking are few new forms of robbery which if learned, can cause some major loss without having the culprit disclosed. Some major takeaways of technologies, if not taken proper care, are an addiction, lack of empathy, becoming violent, development issues in children, lack of concentrations and attention and many more.
Having said the few glitches associated with technology, we cannot ignore the advantages that it has offered to us in our daily lives. We are so much into technology that even the thought of living without it scares us. Considering both the faces of technology, it should be concluded that—we cannot escape technology. It completely depends on an individual how you use any technology and how much we allow it to pervade our life is entirely in our hands. There is no dilemma to say and accept that whether we love technology or not, it is here to stay forever!
Earlier it was assumed that any publicity was good publicity, but in today’s era this statement is twisted as any publicity is widespread publicity. Today, social media platforms like Twitter, Facebook are making or breaking our business in a matter of minutes. To evolve our business in the age of exponentially increasing technology, Public Relations and Project Management departments need to have agile efficient teams and should be made capable enough to do damage control whenever required.